University of Calgary
UofC Navigation
Share this Job:

Specialist, Marketing and Promotions, Dinos Excellence Fund, Faculty of Kinesiology

Job ID: 15550

Updated: May 17, 2018

Location: Main Campus

Position Overview

The Dinos Athletics in the Faculty of Kinesiology is currently seeking a Full-time Regular Specialist, Marketing and Promotions .

The University of Calgary Dinos field 19 varsity teams and nine club sports, hosting more than 100 competitions each year. The Dinos are a significant source of pride for the UCalgary community and the Specialist, Marketing & Promotions plays an important role in advancing the athletic department's mission.

Reporting to the Manager, Athletic Operations & Communications, the Specialist, Marketing and Promotions works closely with the Coordinator, Digital Media and other members of the team. The flexible work schedule is 35 hours per week, with the peak period of work occurring from September 1 through March 31 each year. Weekend and evening work will be required during the athletic season.

The Specialist, Marketing & Promotions is responsible for the marketing of all exhibition, regular season, playoff and special events conducted by the Department of Athletics. The position includes multi-event weekends, requiring various detailed tasks to be coordinated at multiple venues. 

Position Description

Summary of Key Responsibilities (job functions include but are not limited to):

  • Support ticket sales efforts through various marketing and advertising campaigns
  • Successful management and control of budgeted spending
  • Provide assistance and support to Manager, Athletic Operations and Communications, on ensuring staffing is appropriately trained and coordinated to support marketing and promotional activities
  • Development of strong relationships with key campus and community constituents
  • With the Manager, Athletics Operations and Communications, lead Athletics representation at key on-campus events
  • Development and implementation of marketing, advertising, and other promotional initiatives to increase attendance and awareness for Dinos events
  • Complete market research to measure the success of advertising, promotions and marketing plans
  • Ensure initiatives fall within University of Calgary and Department of Athletics branding guidelines
  • Coordinate student-focused promotional initiatives
  • Assist Specialist, Marketing & Communications with social media tasks
  • Responsible for in-scope supervision of part-time staff in their daily activities, ensuring appropriate staffing levels and scheduling 
  • In conjunction with the Manager of Events, ensure the effective, efficient and profitable running of all Dinos events
  • Work with external groups to ensure effective operation of games and special events
  • Creation of game day script and liaison with video production crew for in-game scripting
  • Ensure sponsor obligations related to in-game experience are met
  • Coordinate appearances for Rex, the Dinos' mascot and other Athletics collateral
  • Coordinate requests for donations on behalf of the Department of Athletics
  • Work with community organizations to provide opportunities for athlete appearances and/or fundraising opportunities with the Department of Athletics

Qualifications / Requirements:

  • Post-secondary degree in Kinesiology, Communications, Marketing, or other related area
  • 2-5 years working experience in marketing, promotions, events management, or a related field
  • Knowledge of U Sports, Canada West and University of Calgary policies and procedures are essential
  • Exceptional communication skills, both written and oral
  • Strong attention to detail, good multitasking and organizational skills are required
  • Ability to work in a fast-paced environment focused on excellent customer service
  • General knowledge of website/publication design and maintenance
  • Familiarity with Microsoft Office (Word, Excel, Powerpoint)
  • Previous experience in university and/or high-performance sport would be considered a strong asset
  • Graphic design experience would be an asset

Application Deadline: May 31, 2018

We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.

Additional Information

This position is part of the AUPE bargaining unit, and falls under the Specialist / Advisor Job Family, Phase II.

To find out more about management and staff opportunities at the University of Calgary and all we have to offer, view our Management and Staff Careers website. For more information about the Faculty of Kinesiology visit Careers in the Faculty of Kinesiology.


About the University of Calgary

The University of Calgary is Canada’s leading next-generation university – a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. Located in the nation’s most enterprising city, the university is making tremendous progress on its Eyes High journey to be recognized as one of Canada’s top five research universities, grounded in innovative learning and teaching and fully integrated with the community it both serves and leads. The University of Calgary inspires and supports discovery, creativity and innovation across all disciplines. For more information, visit

The University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their professional success while they are here. We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.


Need help?

View our Application FAQs for answers to common questions regarding the application and selection process.