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Director, Marketing & Communications, Student & Enrolment Services

Job ID: 12943

Updated: May 19, 2017

Location: Main Campus

Position Overview

Student & Enrolment Services (SES) is currently seeking a Regular Full-time Director, Marketing & Communications.

The scope of this role is university-wide, and so the incumbent will work closely and collaborate with senior-level SES directors and managers, as well in close collaboration with the Provosts office, University Relations (UR) and with marketing and communication counterparts in faculties and departments across the University of Calgary. This role is responsible for leading the creation and execution of the SES marketing and communications and digital strategies, while ensuring that tactics reflect the overall university positioning, objectives, and brand standards.

SES provides comprehensive support for students throughout the student life cycle, from their first point of contact with the university during the recruitment process through to graduation. The director is part of the planning process for SES and is responsible for providing leadership for all internal and external SES marketing and communications and websites through comprehensive strategic plans. The incumbent will develop and execute against marketing and communication and digital strategies that are informed by market research; and develop differentiated strategies and positioning for various target markets and audiences.

The Director plays a critical role in enhancing the university image both locally and internationally, as well as raising the level of awareness of all SES services with the objective to help improve student recruitment, engagement, satisfaction and retention. This includes establishing benchmarks for the measurement and evaluation of key audience experiences with the goal to continually improve SES marketing, communications and digital assets. It also includes the development and implementation of return-on-investment measures for evaluating the effectiveness of marketing, communications and digital activities.

This position has high-level institutional impact as the main communication to future students, current students, and various external and internal audiences. In this role as a leader and mentor, the director will manage a staff of dynamic and creative marketing, communications and digital professionals, promoting development and fostering a collaborative team through establishing strong working relationships.

Position Description

Summary of Key Responsibilities (job functions include but are not limited to):

  • Develops and set direction for an effective and student-focused marketing and communications strategy in consultation with the Vice-Provost (Student Experience), the SES senior leadership team, SES directors and managers, UR, and other stakeholders
  • Has overall responsibility for all SES marketing and communications message development and delivery through appropriate channels and websites to ensure the success of SES marketing and communications initiatives
  • Consults with staff and students regularly to assess the demand for and the effectiveness of SES marketing and communication initiatives
  • Directs the development and writing of quality and timely marketing and communications materials, both print and digital
  • Develops, implements and updates marketing, communication and web strategies, both internally and externally and ensure strategies and tactics are rolled out to SES senior leadership in a timely fashion
  • Develops effective working relationships with stakeholders on and off campus
  • Provides long-term and short-term marketing and communications advice to senior administrators in SES, including protocol and media advice in collaboration with UR Communications
  • Provides marketing, communication and web consultation and direction to SES departments
  • Conducts a regular review of all SES websites and print publications to ensure content is up-to-date, relevant and timely
  • Ensures that available funding is used effectively to achieve goals by careful monitoring of expenditures related to marketing and communications
  • Work collaboratively with UR
  • Works with the Vice-Provost (Student Experience), Registrar, senior directors, directors, managers and front-line staff as required to oversee production, design, printing, and delivery of all SES publications
  • Selects and works with contractors and agencies as necessary to ensure that SES marketing and communications projects are well implemented
  • Supervises a team of six full-time professionals
  • Oversees SES marketing, communications and website needs
  • Develops SES internal communications strategies, tools and tactics while acting as the communications lead for all enrolment services, student services, and wellness communication initiatives targeted at the student body and future student compliment

Qualifications / Requirements:

  • A university degree in communications or marketing or a related university degree and additional training in the field of public relations, marketing, and communications, and a minimum of 5 - 8 years of direct supervisory experience in the marketing and communications field; preferably in an academic setting (candidates with an equivalent combination of education and experience may be considered)
  • Demonstrated excellence in marketing strategy, writing, editing, creative ideation, web content development and project management
  • Strong attention to detail
  • Experience in producing a variety of marketing and communications tools (print and digital) aimed at various internal and external audiences
  • Marketing and communications experience in a large complex organization
  • Knowledge of  issues in the post-secondary sector
  • Market research experience
  • Media relations experience
  • Community liaison experience
  • Ability to work with staff at all levels
  • Team management skills
  • Ability to work under pressure and deadlines and an ability to handle multiple competing priorities
  • Ability to work collaboratively with others on campus and vendors both on and off campus, is essential

Application Deadline:  June 2, 2017

We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.

 

Additional Information

This position is classified in the Management Career Band, Level 2 of the Management and Professional Staff Career Framework.

To find out more about management and staff opportunities at the University of Calgary and all we have to offer, view our Management and Staff Careers website.

 

About the University of Calgary

The University of Calgary is Canada’s leading next-generation university – a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. Located in the nation’s most enterprising city, the university is making tremendous progress on its Eyes High journey to be recognized as one of Canada’s top five research universities, grounded in innovative learning and teaching and fully integrated with the community it both serves and leads. The University of Calgary inspires and supports discovery, creativity and innovation across all disciplines. For more information, visit ucalgary.ca.

The University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their professional success while they are here. We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.

 

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