Manager, Communications and Marketing, School of Public Policy

Description

The School of Public Policy is currently seeking a Full-time Staff Limited Term Manager, Communications and Marketing for approximately 10 months.

This position reports to the Director of Communications and Marketing in the School of Public Policy (SPP) and work in collaboration with the Office of Communications and Community Engagement to enhance the local, national and international recognition, influence and impact of the SPP.

The position supports the development, implementation, measurement and assessment of the marketing and communications strategy and tactics for the SPP. In collaboration with the Director of Communications and Marketing, you ensure the SPP's work aligns with and strengthens communications, marketing and reputation management within the strategic direction of the University of Calgary.

The position requires strong leadership and people skills, creativity, exceptional communications and marketing expertise, superior organizational skills, fiscal accountability, and experience with evaluation metrics and reporting. You will lead tactical initiatives and support a collaborative culture within the SPP, the university and a diverse group of key stakeholders.

You have demonstrated skills in marketing and communications strategy development and tactical implementation; project management; and exceptional communication skills to create compelling stories, web and marketing content.

This position works in collaboration with the Director of Communications and Marketing to develop and implement SPP's marketing and communications strategy, including brand management, advertising and marketing, media relations, website content, social media, special events, and internal communications.

This position supervises a small team of communications staff and freelance editors and designers to delivers on tactics that support the SPP's business goals and communication strategy. You will lead brand and marketing for SPP including a focus on student recruitment for Graduate Studies in the Master of Public Policy and Sustainable Energy Development programs.

The position works in collaboration with the Office of Communications and Community Engagement to ensure that marketing and communications strategies developed in SPP align with the University of Calgary brand and help to advance overall institutional direction. As part of the university's communications team, you support the crisis communications team in the event of a university-wide emergency.

Summary of Key Responsibilities (job functions include but are not limited to):

• Manages contracts and relationships with external contractors, freelancers and design providers.
• Ensures alignment of marketing and communications projects so human and financial resources are focused on SPP priorities.
• Develops, implements, measures and assesses marketing strategies and tactics based on industry best practices and key performance indicators to elevate SPP's reputation and brand locally, nationally and internationally.
• Leads the department's work with SPP's Graduate Program Director and Deputy Graduate Program Director on student recruitment, marketing and communications products.
• Develops trustworthy and productive working relationships with SPP staff as well as colleagues across the university community and external agencies.
• Works collaboratively with other university communicators and marketing professionals, members of the Office of Communications and Community Engagement and external funding agencies.
• Provides communications advice to senior leaders and faculty on initiatives and issues to create a positive image for the SPP and the University of Calgary.
• Improves and broadens the reputation of the SPP locally, nationally and internationally.
• Implements and adheres to university and SPP policies and procedures.
• Supports internal communications, working with the senior leadership team at SPP, to foster a high-performance culture.
• Creates an environment where knowledge sharing, training tools, coaching and staff development is encouraged.
• Coaches and mentors staff; supports team members' professional development plans.
• Works with faculty and staff to revise and maintain an engaging website for the SPP.
• Supports the delivery of successful events that meet SPP objectives by engaging internal and external stakeholders.
• Provides leadership on key SPP projects, such as website redevelopment.
• Performing other duties as required by program operations and assigned by the SPP Director, SPP Associate Director, or Director of Communications and Marketing.

Qualifications / Requirements:

• A post-secondary degree in marketing, communications, public relations, journalism or a related field.
• Minimum of 10 years' experience in marketing and communications, including demonstrated people and project management experience.
• Experience developing and implementing marketing and communications plans for target audiences.
• Excellent written and oral communication skills.
• Experience supporting event planning and community outreach.
• Strong interpersonal skills and a proven ability to build relationships with a diverse external stakeholder group and across campus.
• Experience producing exceptional marketing and communication for internal and external audiences.
• Demonstrated ability to work under pressure and on deadlines, and to handle numerous priorities and competing deadlines.

Application Deadline:  May 14, 2025.

We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.

This position is classified in the Management Career Band, Level M1 of the Management and Professional Staff Career Framework. 

For a listing of all management and staff opportunities at the University of Calgary, view our Management and Staff Careers website. 

About the University of Calgary

UCalgary is Canada's entrepreneurial university, located in Canada's most enterprising city. It is a top research university and one of the highest-ranked universities of its age. Founded in 1966, its 36,000 students experience an innovative learning environment, made rich by research, hands-on experiences and entrepreneurial thinking. It is Canada's leader in the creation of start-ups. Start something today at the University of Calgary. For more information, visit ucalgary.ca.

The University of Calgary has launched an institution-wide Indigenous Strategy committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.

As an equitable and inclusive employer, the University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their academic and professional success while they are here. In particular, we encourage members of the designated groups (women, Indigenous peoples, persons with disabilities, members of visible/racialized minorities, and diverse sexual orientation and gender identities) to apply. To ensure a fair and equitable assessment, we offer accommodation at any stage during the recruitment process to applicants with disabilities. Questions regarding [diversity] EDI at UCalgary can be sent to the Office of Institutional Commitments ([email protected]) and requests for accommodations can be sent to Human Resources ([email protected]).

Do you have most but not all the qualifications? Research show that women, racialized and visible minorities, and persons with disabilities are less likely to apply for jobs unless they meet every single qualification. At UCalgary we are committed to achieving equitable, diverse, inclusive and accessible employment practices and workplaces and encourage you to apply if you believe you are right for this role. 

We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.